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See the Keira Knightley perfume ad judged inappropriate for children

Why are parents turning up their noses?

By Pop Spy -- Kat Giantis Feb 13, 2013 3:36PM

Want to see the Keira Knightley-starring Chanel ad that Britain's TV-powers-that-be have deemed too "suggestive" to run anywhere near kiddie programming? Of course you do. The commercial, set to "It's a Man's World," ran during a daytime showing of "Ice Age 2," which doesn't really seem like the right target audience for a high-end fragrance. Anyhoo, if we're reading the ad's subtext correctly (and we think we are), a spritz of Coco Mademoiselle perfume will turn ladies into a bad-ass, sexually liberated lovelies who are able to seduce pretty male photographers in sensual European locales. Not surprisingly, the content caused at least one concerned parent to complain, and the Advertising Standards Authority agreed. Chanel, for its part, has defended the ad as "playful and sensual." 

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44Comments
mischiefmanaged
Feb 13, 2013 7:10PM
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I think the inappropriate part here is that the commercial is over 3 minutes long... 
m m
Feb 13, 2013 4:21PM
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I thought this commercial was not near as bad as some of the Hardees's commercials I have seen, I last she is classy and clothed...those women they put in other ads are just trashy, this is a Chanel ad, i thought it was fine, kids see way worse on nick at night, some people need to get a reality check.
elizabrittany
Feb 13, 2013 9:26PM
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I adored it! I think it was sensual and hot without being sleazy. Keira looked sexy as hell and that photographer...yum!
never grow up
Feb 13, 2013 7:49PM
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"Too suggestive" for the audience of daytime showing o Ice Age 2, probably.  Lousy commercial, Most definitely.  Too long and lost the products message.  I could have gotten two beers and pretzels in the time this commercial ran.  Poor marketing.

EubieG
Feb 13, 2013 10:51PM
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The motorcycle was sexy!
littlechula06
Feb 13, 2013 10:41PM
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HA! I've only seen the short 30 second version of this commercial and I always thought she was Natalie Portman. Anyway, this commercial has been running for months, why is it a problem now? Besides that, anyone who has been to Britain has probably seen their commercials and billboards, those are far more "suggestive" than this commercial lol.
Someone
Feb 13, 2013 8:02PM
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They were never going to show the full length of that on any television channel anyway. It would cost a fortune. I'm sure they are loving the controversey because, at least now, people are seeing it.
Tannia York
Feb 14, 2013 12:31AM
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taking back the power, I love the message and think it is artfully done. No wait, there wasn't enough blood and mutation to make it interesting enough for todays young button pushers. Truthfully, my 5 year old granddaughter would think it not worth watching and would ask for spongebob; however, I was glued to it, a woman's fantasy. Really gives a whole new meaning to making love to the camera. Beautiful!
Wildfire647235
Feb 13, 2013 9:56PM
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I liked it and didn't see anything wong with it, I thought it was very tasteful.
0000001549
Feb 13, 2013 9:43PM
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I wish they could  have  used the girl from the Fiat Abarth comercial.
Celia Bush
Feb 13, 2013 10:47PM
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I think this video is extremely sensuous but not at all tacky or sleazy.  It is  tastefully done and should definitely increase sales for Chanel.  I think it shows great wit, charm, and artistic flair and is seductive without showing any more private details than you could see in many commercials.
I love this unusual, provocative, & captivating video.
UmmmmmmmYeah
Feb 14, 2013 9:07PM
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There are too many sexually charged commercials as it is. There is a time and place for ADULT commercials and that is NOT during a child's program! Yes I've seen worse commercials. But does sex have to sell everything?!
tummy56
Feb 14, 2013 2:19AM
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I'd like her a little better without all that Botox in her upper lip.She doesn't need that to be beautiful and it detracts.
Paycheck-to-paycheck
Feb 13, 2013 10:08PM
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Inappropriate for an Ice Age 2 audience.  Too long for everyone else.  Besides the nip slip at 2:19 it's very boring...
Forget it....
Feb 14, 2013 4:23PM
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All that to sell cologne?  Boooring!!..
john bonner a view askew
Feb 14, 2013 12:05PM
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uh...what were they selling again...?
Patrick Jonsson (cernalfoxfire)
Feb 14, 2013 2:45AM
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Great Spot!  Perfect for editing into small commericals and still hold its appeal.  The song is right but, Man's world ended about 15 years ago.  The only thing still a man's role is taking out the garbadge.
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