2011 Movie Attendance the Lowest in 16 Years
Studios are saying their upcoming films will lure people back in 2012...but they said that last year, too
It’s been a depressing fall and winter for the movie business. In fact, most studio executives are very pleased to be ushering 2011 to the door. According to an article published Wednesday by the Associated Press, movie attendance reached a 16-year low in 2011. By year’s end this weekend, it’s estimated that 1.28 billion tickets will have been sold over the course of the year, down 4.4 percent from 2010 and the lowest number of moviegoers since 1995 when 1.26 billion tickets were sold.
The culprits? Some point to lousy product and an abundance of sequels and remakes that people greeted with yawns. But that’s certainly not the whole story. There were a lot of excellent films released in 2011 and frankly, with many of the films available for viewing at home or on a variety of other devices shortly after their theatrical release (if not during), the studios may need to rethink the role of traditional moviegoing. Personally, I always prefer seeing a film in a real movie theater, tub of buttered popcorn in hand, but plenty of folks are making do with their gigantic home screens or their miniscule hand-held devices.
Is the recession to blame? Hard to say, especially with the phenomenal success of certain films this year—both the expected mega-hits such as “The Twilight Saga: Breaking Dawn, Part 1” and “Harry Potter and the Dealthy Hallows, Part 2,” as well as several surprise hits including “The Help,” “Bridesmaids,” “Rise of the Planet of the Apes” and “The Smurfs.” Yet many films the studios were banking on performed well below expectations — “Cowboys & Aliens,” “Happy Feet Two” and “Tower Heist” to name a few.
Paul Dergarabedian, an analyst at Hollywood.com sounds a note of caution. “I’m not prepared to be Chicken Little yet,” he wrote, “but if the films coming in 2012 can’t reverse this trend, then I think we need to reevaluate our expectations. We are living in a different world today than we did in the mid-'90s in terms of the technology available to deliver media. That may finally be having an impact.”
Probably, but with such guaranteed blockbusters as “The Dark Knight Rises,” “The Amazing Spider-Man,” “The Avengers,” and “The Hobbit” arriving in 2012, movie honchos are keeping their fingers crossed. Hey, even “Titanic” is coming back, retooled in 3D, of course, as well as new entries in a bunch of popular franchises, from James Bond to “Men in Black” and “Ice Age.”
What do you think? Will 2012 find big crowds returning to the local multiplex?
1 Harry Potter and the Deathly Hallows – Part 2
2 Transformers: Dark of the Moon
3 Pirates of the Caribbean: On Stranger Tides
4 Kung Fu Panda 2
5 The Twilight Saga: Breaking Dawn – Part 1
6 Fast Five
7 The Hangover Part II
8 The Smurfs
9 Cars 2
Really? Ticket sales are down? What is the next revelation? Water is wet?
= ticket prices are way too high
= hollywood hasn't had an original thought in years
= a-holes sitting near me that wont shut the hell up
= concessions that need a small loan to afford
= 60" LED at home that is just a good as a theatre.
Movie theatres are history. They just don't know it yet.
1. The movies are remakes of things that I have already seen. I cant stand it when they do that. Write somthing original and I will go.
2. Concessions and ticket prices are insane. We went and saw Mission impossible. It was $21 for the tickets for two and then another $20 for a popcorn and soda.
3. I CANT STAND PEOPLE THAT TALK NON STOP THROUGH THE MOVIE! Because the ticket prices are high people think they can do anything they want. This bald jerk in front of us wound no stop talking through out the movie. DUDE we are in a theater and not at your FREAKING house! Then half way through the movie the girl he was with started TEXTING! I know its not loud but the light was distracting. I go to a movie to escape not get PISSED off! They should make it no talking and NO CELL PHONES AT ALL!
Phew I feel much better now!
is every one forgetting that in 2012 one of the biggest movies is coming back in 3D?? and no its not beauty and the beast... star wars: the phantom menace will becoming out February 2012 i believe that this movie will have a rise in attendance as the new star treck did when it came out.
That's because people are tired of getting ripped off at the snack counter. $4.25 for a bottle of water? I could get a case for that. And you're not allowed to bring your own. Same water. Sounds like a Gestapo monopoly. (Not too mention the low VCR-like picture quality from a film projector. I could wait for it to come out on Bluray and watch it in 1080P)
I know the theater has to make money because most if not all of the ticket price goes to Hollywood but come on. You'd make more money on volume with lower prices. Then hollywood would make more money too. Hollywood should force normal prices on snacks or refuse to allow the theater to show their movies.