MSN Music Blog - Reverb

Another leak from Daft Punk

Stream all of Daft Punk's new album, 'Random Access Memories,' now

By Mark C. Brown May 13, 2013 10:56AM

Daft Punk


Oops. They meant to give you just a taste, but the entire new Daft Punk album has leaked. So now it's up on iTunes for anyone to hear. Listen to the record here.

 

Damn, they're good. Daft Punk continues (along with David Bowie) to rewrite the rules of marketing music in 2013. While everyone else is trying to get all the exposure they can, Daft Punk has been cheekily dropping tiny hints, clues and snippets. Mysterious posters all around SXSW. A snippet of music released in a TV commercial during "Saturday Night Live." A first single, "Get Lucky," recorded in complete secrecy and now inescapable. And everything they do goes viral every step of the way.

"Random Access Memories" is due out on May 21, but it can't get here quick enough for fans. Daft Punk released another snippet -- there's just 15 seconds of music in the video for the unboxing of the album below.

And it already has fans panting for more. And they got it. A low-quality copy of the entire album leaked on the Internet on Monday, and then the whole album was suddenly available to hear for free through iTunes. Coincidence? Probably not.

 

MSN Music: First Listen: Daft Punk's 'Random Access Memories'

In a way, the band's marketing techniques are a throw-back. It's old-school, employing the same shut-out-the-media techniques that worked so well for Led Zeppelin, Pink Floyd and The Eagles in the pre-Internet age. It's a method of developing mystique that the Justin Biebers and Taylor Swifts of the world have totally abandoned - but if you've got something that people really want, you don't need to shove it down their throats. Instead, you give them a drop and they come begging for more.



14Comments
May 15, 2013 12:38PM
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OF COURSE it isn't a legitimate leak you morons! That's not the point! The point is they are reviving an analog sound that has died out. We all grew up before music got so shitty. Especially dance music. I think Daft Punk is just taking a step backward to move forward and I think it sounds awesome. 
May 15, 2013 10:45AM
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There's something about the sound at 1:09 that I miss...
May 15, 2013 7:57AM
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Gee, I wonder how it got leaked?  I smell free advertising in the air. Sa that the public is always played for the fool.
May 15, 2013 6:46AM
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Remind me, how can you be called a band if you don't actually play any instruments?  If all you do is click some buttons on a computer to make music, than you are NOT a musician.  Most people would believe its raining if a famous person was pissing on them, and the famous person said it was raining.  
May 13, 2013 4:54PM
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A leak from Daft punk is like when you have mud butt and there is no toilet around and things start to leak out. Neither are enjoyable and both stink.
May 13, 2013 4:52PM
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I'm listening to it right now. Go to Daft punks main page on iTunes and you can sample it there
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Can't get into it and it's not a leak it's them calling it a leak and handing it out to get people interested in their stuff. There's no such thing as a leak with the digital formats; it's them being careless and not protecting their stuff. You rarely had this issue before they started with digital audio.
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