Taylor Swift to launch a third perfume, named for herself
Singer calls the fragrance “classic, yet modern,” and blended to match her style
Taylor Swift, who has repeatedly demonstrated that she’s as savvy about branding as she is about music, is set to launch her third fragrance in late June. Following in the successful footprints of her Wonderstruck and Wonderstruck Enchanted perfumes, Swift will introduce a more grown-up targeted brand, Taylor by Taylor Swift, which is being described as a blend of fruits, florals and woodsy scents.
Swift tells People StyleWatch the scent is “a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.
“My first two fragrances were more about fairytales,” she adds, “but this fragrance is more about my own style, so I wanted the name to be more personal.”
People StyleWatch reports the packaging was designed to reflect Swift’s “retro with a modern flair” style and features a ring of pearls as a nod to her favorite jewelry. “Pearls are the one fashion accessory that never seems to go out of style,” she says. “I keep a strand in my purse, and throw them on whenever I need to dress up my outfit.
“I hope that wearing this fragrance makes fans feel that any look can be classic and chic,” she adds.
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