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A$AP Mob Releases "Lord$ Never Worry" to Waiting Fans

Mixtape continues to show promise for Harlem emcees

By Alex Thornton Sep 13, 2012 6:50AM

This year, A$AP Rocky has been riding high on the success of his “Live.Love.A$AP” mixtape and seems poised to keep the momentum going with his upcoming debut album. In the meantime, we’ve started to meet the various other members of the A$AP crew through their own singles and videos. This week, the Harlem collective released “Lord$ Never Worry” to make the introductions official, and unlike with typical groups full of also-rans benefiting from one member’s achievements, the A$AP Mob's mixtape shows that Rocky isn’t the only one worth paying attention to.

 

Just to get it out of the way, Rocky is in attendance for a solid amount of the album (though not so much that no else gets time in the spotlight) so his fans won't feel victimized by an elaborate bait-and-switch. “Purple Kisses” is probably the most like what we heard on “Live.Love.A$AP” with its codeine-coated beats and Bone Thugs-inspired flows. Opener “Thuggin’ Noise” hits a similar note, featuring Rocky stuntin’ his ass off once again, leading the way for his team to come through and make a little noise of their own. Rocky brings his A game whenever called on, but decidedly remains a team player.

 

One of the things that makes A$AP work as a unit is a strong, clearly defined aesthetic that every member fully buys into. As a result, A$AP Ferg’s “Work” sounds nothing like an A$AP Rocky track at the same time as it sounds exactly like an A$AP Rocky track. More to the point, the Mob is getting better at acknowledging their influences without outright mimicking them, giving “Full Metal Jacket” or “Coke & White Bitches”—with Gunplay and the always welcome Danny Brown—a distinct flavor beyond the expected UGK/Bone hybrid that A$AP is known for (not that there’s anything wrong with that).

 

A$AP’s increased notoriety also brings with it access to higher-profile collaborators, thought they restrain themselves well and go for quality over quantity with Jim Jones (“Freeze”) and Raekwon (“Underground Killa$”) providing a little extra spice without allowing things to get overpowering. Just as notable is “Bath Salts” with newcomers Flathbush Zombies, an addicting, appropriately spooky track that serves as a nice introduction to another young New York crew.


It would appear that A$AP Ferg is the next up for the Mob and if "Hundred Million Roses" somehow wasn't enough to warrant giving him a chance, "Lord$ Never Worry" should help ensure that fan don't have to worry that these guys are one-trick ponies or weed carriers for the already-established star. Once again, A$AP has given us a free mixtape better than most albums you'll hear this year, and that alone justifies forking over $11.99 for a retail album when they eventually release one.

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MSN Music’s Groove covers the Urban cultural landscape of music, fashion, politics and lifestyle. The Groove team includes writers and reporters whose work has appeared in print and online through such respected media outlets as Billboard, MTV News, Vibe, Essence, The Source and GIANT, among others.

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