Urban Music Blog - Groove - MSN Music

Rihanna meets disaster in "Diamonds" video

Singer gets serious in new clip

By Danielle Cheesman Nov 9, 2012 9:50PM
Any real fan of Rihanna's knows of her affinity for the puff-puff-pass, but in case you needed a reminder, the video for her dramatic new single "Diamonds" opens with the singer licking, rolling, lighting and smoking a blunt possibly full of, well, the jewels themselves.

But for a drug that's supposed to make you feel serene, it all goes downhill from there.

In the Anthony Mandler-directed clip, a somber Rihanna struggles to find peace in much of anything as she literally loses grip on the tattooed arm of a man that may or may not be Chris Brown (just sayin'), runs scared and barefoot down a dark road, and sits in the center of a room that's been destroyed in what we can only assume was a war between lovers.

We learn different later.

Outside, the world is in ruins as a post-apocalyptic battle between the people and the police reaches a head. Spliced between images of burning roses and galloping horses, Rihanna watches on as her beloved emerges from the wreckage, on fire.

She finds solace eventually, but it's alone.

Watch it here!

Tags: Rihanna
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MSN Music’s Groove covers the Urban cultural landscape of music, fashion, politics and lifestyle. The Groove team includes writers and reporters whose work has appeared in print and online through such respected media outlets as Billboard, MTV News, Vibe, Essence, The Source and GIANT, among others.

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