In This Moment Release New Single "Blood"

Over their last three albums LA band In This Moment has grown from a fairly ordinary metalcore band to a good pop-infused hard rock act. I was a great admirer of the way they and producer Kevin Churko embraced the high-gloss and gigantic hooks of the 1980s on 2008’s The Dream, and the 2010 follow-up, while heavier and more varied, was smartly crafted and very catchy.

So it comes as quite a surprise to hear singer Maria Brink, guitarist Chris Howorth, and Churko come up with the jarring, obnoxious, and all-around awful “Blood”, the title track from In This Moment’s fourth album, which will be released August 14 on Century Media. Built around a boring, bottom-of-the-barrel​ nu-metal arrangement, it’s an incredibly hookless track that tries to sound modern by adding some terrible, pandering, Skrillex-style glitch edits. I haven’t heard the rest of the album yet, this thoroughly unpleasant single sure isn’t promising.

Listen to In This Moment’s “Blood” here.

Purchase “Blood” at iTunes.