Kenny Chesney endorses charity for seniors with Alzheimer’s, dementia

Kenny Chesney is endorsing a very worth non-profit, Music & Memory, which provides music players personalized with favorite songs to senior citizens suffering from Alzheimer’s and dementia. The era-specific music has been found to be tremendously therapeutic to the seniors, leading to improved social engagement and quality of life, even for those with impaired physical, cognitive, or social conditions.

Watch Chesney’s public service announcement on behalf of Music & Memory here. And watch Music & Memory in action here.

In other Chesney news, he’s announced 28 new dates for his 2013 No Shoes Nation Tour, making it one of the year’s biggest tours. It’s expected to be Chesney’s 11th consecutive tour with sales of more than one million tickets.

The 46-date No Shoes Nation Tour begins March 16 at Raymond James Stadium in Tampa, Fla. Among the newly added cities are Indianapolis, St. Louis, Las Vegas, Cincinnati, Salt Lake City and Toronto.

“The fans are the foundation of No Shoes Nation,” Chesney says in a press release. “They built it from the ground up, and they built it with heart, passion and the love of life and music, and I can’t wait to feel that connection again when we kick off the tour in March and throughout the summer of 2013.”

Chesney will have performed 101 stadium concerts in his career after this year’s tour.