MSN Music Blog - Reverb

Arcade Fire's mesmerizing new song

Interactive "Reflektor" video puts fans in charge of what they see

By Mark C. Brown Sep 9, 2013 4:03PM
Arcade FireArcade Fire may not make it the easiest thing in the world to be a fan. But they certainly make it rewarding.

In their second interactive video it can be a bit of a struggle to get it working right, but when it does the payoff is fantastic. "Reflektor"  is online now, and you will literally never watch the video the same way twice.

Bing: More Arcade Fire

Using Google Chrome, your computer's web cam and your smartphone or tablet all at the same time (yes, set-up takes a few minutes) you actually become part of the creative process. You position your mobile device in front of the webcam and from there you can control the lighting, direction of action and more in the video, even adding yourself in a broken mirror at one point (the whole "reflector" thing).

At 7 minutes long it's a commitment, but you get to be an artiste. If you prefer to have the pros do the work for you, here's Anton Corbin's non-interactive video with the same music attached (and yes, that's David Bowie on backing vocals). Arcade Fire will be on the fall season of "Saturday Night Live" and the full "Reflektor" album comes out Oct. 29.



0Comments