What's in a name? How about $500 million
Chubby Checker sues HP for stupid stunt
As Spinal Tap once noted it’s a thin line between clever and stupid. And it looks like Hewlett-Packard found that line – and ran right past it.
For starters – really? There’s really a need out there for an app that measures the size of a man’s, um, package? While it’s a great topic for jokes and myth, anyone who feels the need to download such an app would be a field day for Sigmund Freud.
While it might have meant it all in good fun – you enter a man’s shoe size and it gives you more info than you need to know – it’s the naming that pushed it over the edge. They called the app “Chubby Checker,” a moniker that any creative 7th-grader with any basic musical knowledge would find hilarious.
Unfortunately, HP (which hosted the app) and the now-defunct company that created the app forgot that the real Chubby Checker is alive and well and trademarked his name long ago. Even though the app was pulled from the market by HP last September, HP just got hit with a half-billion dollar lawsuit for defaming the singer’s name.
Guys? Next time get the proper clearances, or go with someone unlikely to sue or who might laugh it off. Call it the "Jack Johnson" and get him to endorse it. That's a win/win.
Cubby Checker is a designated friend at the bar who does not drink. They are there to evaluate if the female is too overweight for his other drunk buddies.
HP might not have realized he's still in business but I think he is sounding great as ever!
I thought the 'how high you can through your phone' app was the dumbest. I worked in advertising
a long time ago and most were so careful about the legalities. There is so many infringements
going on today, i wonder what happened to common sense. The add co. they used should be included in the suite. even if chubby checker had not trademarked his name ,he would have grounds to sue. Advertisers need a wake up call Sadly I don't think they will get one