NBC Spoils Olympic Swimming Event
Network airs promo for gold-medal performance before airing race
One contender definitely lagging behind in the Olympics is NBC -- five to eight hours behind. Headlines critical of the network's taped-delayed coverage are exploding across the web ("Every Single Person in America is Pissed at NBC's Olympic Coverage"), while a parody Twitter account has emerged.
However, nobody could have predicted a failure as epic as the one first reported by the New York Times last night. In a promo for Tuesday morning's "Today" show, Olympic contender Missy Franklin was shown holding a gold medal and reflecting on her win in the 100-meter backstroke with her parents.
“When you’re 17 years old and win your first gold medal, there’s nobody you’d rather share it with,” the advertisement began.
This was before NBC had televised the race. Doh!
NBC streams some events live online as they happen in London, five hours ahead of East Coast time. However, the most popular events are tape-delayed until prime time.
Primetime coverage of the 2012 Summer Olympics airs nightly at 8 p.m. ET/PT on NBC until Sunday, Aug. 12.
NBC has done a horrible job covering this event from the start. They are even throwing commercials in the middle of a soccer game. Also, I was watching the US play Argentina on field hockey when they went to commercials to come back to a 1x0 lead for the US. Totally unacceptable.