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NickMom Makes for Ticked Moms

Adult-themed Nick Jr. block draws protests from viewers

By Corey Levitan Oct 17, 2012 9:35AM
ohmygodot.blogspot.com

NickMom -- a new block of nightly, adult-themed Nick Jr. programming that debuted Oct. 1 -- is drawing fire from mothers who insist that adult humor belongs on adult channels, reports  Media Life Magazine. 

 

Bing: More about NickMom

 

The two-hour block includes a reality show called "NickMom Night Out" and "What Was Carol Brady Thinking," in which "Brady Bunch" reruns are laced -- in the style of VH1's "Pop Up Video" -- with racy thought bubbles purported to represent what was really on the family matriarch's mind in the scene. (Sample: "Does Mike think needlepoint is foreplay?").

Florence Henderson, the actress who played Carol Brady, has no involvement in the show, and has so far not offered her take on it.

 

Plus: TV actors who also sing | TV superheroes from A to Z

 

Obviously, Nick Jr. -- the channel behind "Dora the Explorer" -- is patterning its new block after the successful Adult Swim, which airs at 10 p.m. on a competing kiddie cable channel. However, unlike the Cartoon Network, Nick Jr. does not air separate East and West  coast feeds. Therefore, the block that airs at 10 p.m. in New York airs at 7 p.m. in California and even earlier in Hawaii, when children are still watching.


One angry parent launched a website to organize a protest and boycott. Cancelnickmom.com encourages supporters to email advertisers, and channel-owner Viacom, until the block -- which it nicknames "SickMom" -- is canceled.

"NickMom is a profanity laced, perverted 'comedy,'" reads a statement from the site's founder. "We will not stand quietly while Viacom's corporate greed and irresponsibility destroy one of the only 24 hour preschool channels."

However, protesting the block may have the exact opposite effect. According to TVWeek, ratings for NickMom have been anemic at best, averaging a third of the network's prime-time audience.  And if there's one thing TV protests are good at, it's getting the word out about racy shows that most people didn't know about before the protest.

The NickMom block airs nightly at 10 p.m. ET/7 p.m. PT on Nick Jr.

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136Comments
Common Sense868
Nov 5, 2012 2:19PM
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Something tells me that 95% of those responding to parents' disapproval of adult content airing on a children's network during primetime (for two thirds of the country) with suggestions of "be a parent" or "change the channel" are not parents. You fail to grasp the realities that come with parenthood and the innate obligation a dedicated parent feels it has toward his or her child to limit their early-life exposure to filth, simplicity and manure on television. At least give the kids maybe 10 years of ignorance to the degeneration of American television programming, if not American life altogether. You would have a parent change the channel. That's setting a great precedent. Instead of dealing with a situation, let's just change the channel. That's a great lesson to teach our children. Ignore problems. 

When you have kids, days begin earlier, they end later and you do more in between. Have a kid. Better yet, have a kid by yourself. Be a single parent. Then stand on your soapbox. See if you can get through every minute of every day without having some type of crutch to help you maintain your sanity. And then when that crutch comes on during primetime and starts referring to sex and genitalia and teaches your son or daughter how to act like a freaking moron, please, be content with just changing the channel. You do that and tell yourself you're being the best parent you can be. Or better yet, keep your limited perspectives and ambition to ignore problems to yourself. Let the parents try to make this a better world to live in. 
TwinMomma
Oct 20, 2012 11:02AM
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I LOVE the shows, its great. I am a Mom and my kids are in bed way before this comes on. I like that I can relate to the shows.
ckat78
Oct 19, 2012 11:13PM
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All these negative comments are really ticking me off. My daughter does not watch TV all day. She plays, I play with her and also do many constructive things. She is a night owl and always has been. Sorry, but not all children go to bed before 10pm!!!!  
So all the know-it-all and perfect little cookie cutter families need to get off their high horses. My daughter watched nick jr. to wind down at night so she would FINALLY fall asleep. 
Apparently, most people don't understand that NIck Jr. is a channel meant for preschool age content. Maybe do a little research before you bash people and tell them to simply turn the channel or BE A PARENT...I love that one. EVERY FAMILY IS DIFFERENT and EVERY SITUATION IS DIFFERENT. Nick Mom needs to be moved to another channel!!!! 
Boysdad
Oct 18, 2012 6:32PM
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Now instead of them watching NicJr at night before bedtime we watch DisneyJr. They get 30 minutes at bedtime to wind down after baths and books, So their total tv time is only an hour a day after school.
Someone
Oct 18, 2012 11:12AM
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All of the stupid comments come from people who don't have children and dont pay a lot of money to have 
ccouioui
Oct 17, 2012 4:05PM
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i've watched it and i thought it was kinda funny.  and, i'm the boss of the TV in my house.  if kids shouldn't be watching it, then they're not allowed to and the channel gets changed.  i think the news is too violent for my two year old to watch, but i don't expect them to take it off the air.

matska2
Oct 17, 2012 3:37PM
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The television is the portal to hell....period.
Justin
Oct 17, 2012 3:16PM
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Here's a thought, maybe just don't let your kids watch tv at that time or change the channel.  I like how instead of being a parent we blame tv. 
Stuzzi99
Oct 17, 2012 3:04PM
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I don't understand what people are so upset about.  I saw previews for both shows mentioned and they are totally benign.  I understand being worried about the content of what your kids watch, but why are they watching so much TV anyway?  At 7PM, preschoolers should be playing or getting ready for bed.  Parents who let their small children stay up late watching TV should be more concerned with what that is doing to the kids instead of the content of the show.  Turn off the TV, read them a book or let them use their imagination at play.  Then you won't have to worry about the content of a show, which by the way, if you are offended by these, you probably also think showing your ankles is too racy.
jefferson 1972
Oct 17, 2012 3:00PM
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Thanks uptight moms!!!!!  I did not know (nor did I care) about this block of programs... but now I can't wait to watch!!!!
Herman568
Oct 17, 2012 2:55PM
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If you are so pre-occupied with 24 hour preschool tv then that probably means you have not been spending enough time teaching your child yourself. Turn the TV off and be a ****ing parent. Play with your child teach your child. The only reason any parent is concerned with this is because they set their toddler down in front of the T.V. and stop being a parent. The comlaints are strictly based off the fact that children prefer cartoons to Carol Brady and once they begin to cry and whine then "said" parent all of the sudden does not like Nick jr.
Gods10rules
Oct 17, 2012 2:44PM
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People need to understand that Nick Jr. is a children's preschool educational channel, when Nick Jr. (Noggin) was being promoted as a 24/7 channel preschool channel when they split for Teen Nick (The N) there was NO MENTION of any adult theme block on Nick Jr, when it became a 24/7 channel The fact is Nick Jr is a preschool channel NOT an adult channel. Also, for the people who say change the channel, why don't you change the channel for the other hundred adult comedy shows out there, there are only a few children's preschool educational (3, to be exact)channels in the uS, Disney Junior, Sprout, and Nick Jr (sorta). now for the people who say change they channel people with Att uverse and Dish cannot simply change the channel their providers do not offer Disney Junior or Sprout and they are stuck with Nick Jr, which Nickmom comes on at 10pm, but 10pm is ONLY the eastern time, Nickmom comes on at various times around the country, my time zone pacific time zone, it comes on at 7pm, in alaska it comes on a 6pm, and in hawaii it comes on at 4pm. Please don't tell us to change the channel how about you change the channel to watch the other hundreds of channels that have adult comedy on them and leave a children's channel to children for goodness sakes.

Here are thee times for the rest of the country

Hawaii 4pm
Alaska: 6pm
Central 9pm
Pacific 7pm
Mountain 8pm/7pm (arizona)

Nickmom should NOT be on Nick Jr, it is extremely inapropriate for a children's channel to air this sort of programming move it to regular Nick or create its own channel
Coastal (Guest1-7)
Oct 17, 2012 2:37PM
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If you are worried your preschooler will have a bad experience, then don't.

 

If your preschooler can read the "racy comments" you've done a great job teaching them to read.  They can move on to something better.

Luvlynesa
Oct 17, 2012 2:37PM
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I watched about half a minute of it and changed the channel, it just didn't catch my eye. It does come on at 10:00 pm EST which means if your not in the eastern standard time zone it comes on earlier. I noticed people criticizing that we should not sit the kids infront of the t.v but instead of being so judgmental why not think of the scenarios, for example we didn't let our kids watch for hours until they fell asleep. After bath time and before bedtime they would watch Pocoyo for a bit while we did stuff like drain the tub, clean up the bath toys, soak up the wet floor etc... Then it was time to READ the book and go to bed. I really hope they cancel this "Nickmom" and bring back the kids stuff or at least put the show on later at night.
Centralia
Oct 17, 2012 2:33PM
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I concur with this person's comment, "Listen! Instead of causing more regulation around what is aired on TV and such, why don't all of these parents that are so concerned with their children watching it, block the channel at the time the program airs or shut the TV OFF! You are the parents! Be a parent and control and monitor yourself rather than depending on someone else to do it for you! Our society is always so ready to lay blame elsewhere than to take it on ourselves. Hold yourselves accountable to what your children watch on TV!"

 

That being said, I used to find the Space Ghost dubbed-voice over wildly amusing back in the 90s and this sounds very similar.

 
 
Lori H.
Oct 17, 2012 2:30PM
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Don't like it?  Don't watch it!!!  Use the power of the remote control and change the channel!!!  And if your kiddies are watching something you don't like......monitor your children and change the channel or block it during those hours you don't want them to watch it.  Nick isn't responsible for your lack of parenting.  Good grief.
whocareswhatithink013
Oct 17, 2012 2:24PM
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I really don't have an issue with Nick Mom coming on at 10pm, the bigger issue for me is Nick Jr. doesn't seperate the feeds to match the various time zones. I think that if they wanted to do this block of tv they should had taken that into consideration. I personally haven't seen Nick Mom, my boy knows once Nick Mom comes onto TV its time for bed.
Jana D.
Oct 17, 2012 2:23PM
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The last thing I'm wanting to do at 10:00pm is turn on NICK JR!!! Come on...I can think of so many other channels!!!!!!!!
ReallyPeople12
Oct 17, 2012 2:23PM
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Listen! Instead of causing more regulation around what is aired on TV and such, why don't all of these parents that are so concerned with their children watching it, block the channel at the time the program airs or shut the TV OFF! You are the parents! Be a parent and control and monitor yourself rather than depending on someone else to do it for you! Our society is always so ready to lay blame elsewhere than to take it on ourselves. Hold yourselves accountable to what your children watch on TV!
Cassandra Lukowiak
Oct 17, 2012 2:22PM
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there is also something called Disney Jr.....I love how mom's are bitching yet are WATCHING.....
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