NickMom Makes for Ticked Moms
Adult-themed Nick Jr. block draws protests from viewers
NickMom -- a new block of nightly, adult-themed Nick Jr. programming that debuted Oct. 1 -- is drawing fire from mothers who insist that adult humor belongs on adult channels, reports Media Life Magazine.
Bing: More about NickMom
The two-hour block includes a reality show called "NickMom Night Out" and "What Was Carol Brady Thinking," in which "Brady Bunch" reruns are laced -- in the style of VH1's "Pop Up Video" -- with racy thought bubbles purported to represent what was really on the family matriarch's mind in the scene. (Sample: "Does Mike think needlepoint is foreplay?").
Florence Henderson, the actress who played Carol Brady, has no involvement in the show, and has so far not offered her take on it.
Obviously, Nick Jr. -- the channel behind "Dora the Explorer" -- is patterning its new block after the successful Adult Swim, which airs at 10 p.m. on a competing kiddie cable channel. However, unlike the Cartoon Network, Nick Jr. does not air separate East and West coast feeds. Therefore, the block that airs at 10 p.m. in New York airs at 7 p.m. in California and even earlier in Hawaii, when children are still watching.
One angry parent launched a website to organize a protest and boycott. Cancelnickmom.com encourages supporters to email advertisers, and channel-owner Viacom, until the block -- which it nicknames "SickMom" -- is canceled.
"NickMom is a profanity laced, perverted 'comedy,'" reads a statement from the site's founder. "We will not stand quietly while Viacom's corporate greed and irresponsibility destroy one of the only 24 hour preschool channels."
However, protesting the block may have the exact opposite effect. According to TVWeek, ratings for NickMom have been anemic at best, averaging a third of the network's prime-time audience. And if there's one thing TV protests are good at, it's getting the word out about racy shows that most people didn't know about before the protest.
The NickMom block airs nightly at 10 p.m. ET/7 p.m. PT on Nick Jr.
i've watched it and i thought it was kinda funny. and, i'm the boss of the TV in my house. if kids shouldn't be watching it, then they're not allowed to and the channel gets changed. i think the news is too violent for my two year old to watch, but i don't expect them to take it off the air.
Mountain 8pm/7pm (arizona)
Nickmom should NOT be on Nick Jr, it is extremely inapropriate for a children's channel to air this sort of programming move it to regular Nick or create its own channel
If you are worried your preschooler will have a bad experience, then don't.
If your preschooler can read the "racy comments" you've done a great job teaching them to read. They can move on to something better.
I concur with this person's comment, "Listen! Instead of causing more regulation around what is aired on TV and such, why don't all of these parents that are so concerned with their children watching it, block the channel at the time the program airs or shut the TV OFF! You are the parents! Be a parent and control and monitor yourself rather than depending on someone else to do it for you! Our society is always so ready to lay blame elsewhere than to take it on ourselves. Hold yourselves accountable to what your children watch on TV!"
That being said, I used to find the Space Ghost dubbed-voice over wildly amusing back in the 90s and this sounds very similar.