Meredith Vieira 's-bombs' 'Today' show
And it's not the first time
It's difficult making Kathie Lee Gifford look professional. But Meredith Vieira accomplished this unintentional goal by letting an "s-bomb" drop while filling in for her in the fourth hour of Thursday's "Today" show. (Gifford is recovering from a root canal.)
"Oh (expletive)," Vieira said while coming back from a commercial break.
According to USA Today, which broke the news, one of her interview cards had just fallen while she and Hoda Kotb were preparing to interview Al Roker.
Vieira turned beet red and covered her mouth while Roker screamed: "Yes! Yes!"
Kotb attempted to read prepared material before finally breaking down and saying: "All right. Just go ahead put it on Gawker immediately."
“A little late for a bleep,” Kotb added when one sounded, as a joke, minutes after the offense.
Vieira finally composed herself enough to say: "Oh my gosh, I'm so sorry, I'm so sorry."
This footage of the incident was posted by a YouTube user.
Coincidentally, the subject of cursing came up earlier in the same broadcast. In a promo segment on the plaza, Matt Lauer teased Kotb about about her own alleged "s-bomb" drop during a pet segment from Wednesday’s show.
“No cursing today?” Lauer asked Kotb.
This is not the first time Vieira has broken FCC indecency regulations on "Today." In April 2010, she let the same word slip while participating in a driving-while-texting simulation.
Does Vieira's slip-up strike you as funny or inexcusable?
"Today" airs weekdays at 7 a.m. ET/PT on NBC.
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Deanna Barnert | Los Angeles, Calif.
Entertainment journalist Deanna "TVDeeva" Barnert visits sets, interviews industry players and critiques the final product. Buzz's daytime TV queen covers it all for MSN TV, but loves her sitcoms, soaps and any juicy drama that doesn't call itself Reality TV.



